Google Recently released a video which includes some interesting facts about what they learned by analyzing search behaviors in 2010. The data was compiled from over 60 research studies with the help of many partners, including Compete and OTX to better understand how consumers are utilizing the web. The research produced some pretty cool facts like:
- Google provides the most dating site search referrals
- 25% of new vehicle buyers utilize the mobile web during their research process
- Portable PC shoppers do an average of 14 searches before deciding what to buy
- 75% of patients research their symptoms before going to a doctor for diagnosis
Hopefully Google will make their data more readily available to the public to help better analyze and research online behavioral and marketing activities.
